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Innovation + Technology: a Talk by Marcel Botha, SMArchS ‘06

  • Arup 77 Water Street New York, NY, 10005 United States (map)


Marcel Botha SMArchS '06 will speak to local alumni about the work of his company, 10xBeta, a product management and specialty engineering firm with expertise in consumer, industrial, and medical products. By leveraging a global network of designers, engineers and manufacturers, 10XBeta has been involved in a wide range of venture-backed and self-funded products. 10xBeta has developed hundreds of consumer products and has helped launch over 17 companies.

10XBeta follows a modified product management process that combines design simplicity and knowledge of commercialization processes that is uniquely applicable to situations in which innovation, speed-to-market, and project economics are critical. Marcel Botha leads product engagement and draws on the extensive expertise of his network to design, engineer, and manufacture products.

Recent projects include: FOOTPRINTLESS, a sneaker prototype created from CO2 recovered from energy production, BEATBOT, a programmable self-driving robot designed to motivate athletes, and JEFFSOLVES MEDTECH, an immersive medical innovation program developed in collaboration with Thomas Jefferson University.


MITArchA Patrons and Up: Free
MITArchA Members: $10 / Members can register up to three guests at $15 each
Non-Member MIT Alumni / $15


Colette Thompson / 718.222.3339 /
Kenneth Namkung / 646.284.3382 /